Accessible Landing Page Redesign

client:
ViMi Labs
project type:
Landing Page Design & Accessibility Audit
project year:
2025
TOOLS USED:
Wave accessibility, Figma, Webflow (CMS & interactions), Google Analytics, A/B testing
The existing landing page was outdated, visually inconsistent, and not accessible. Navigation and layout issues made it difficult for users to engage, and SEO performance was low. The redesign focused on aligning the page with business goals while improving usability and accessibility. A consistent UI component library was created to ensure scalability across future digital assets. New interactive elements and a refined visual hierarchy increased engagement and made the content more intuitive.
Webpage screenshot showing accessibility errors highlighted with WAVE.Webpage screenshot showing accessibility errors highlighted with WAVE.
Diagram of proposed website information architecture and semantic content model.Diagram of proposed website information architecture and semantic content model.
Screenshot of the landing page after the redesign, incorporating accessibility and UX design considerations.Screenshot of the landing page after the redesign, incorporating accessibility and UX design considerations.
No items found.

Explore More: